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“It’s time to say goodbye to the person we’ve become…and to make some crucial decisions in becoming who we’re going to be.” Sound advice from sage philosopher (and comedian extraordinaire) Stephen Colbert. His Wake Forest commencement speech got me thinking – how would your career choices change if you understood their impact?

Intention is about more than simply knowing the end game. In this week’s installment of the Just Watch series, we’ll explore how making smart choices along the way is as important as getting to your goal.

This job description on LinkedIn caught my eye. What’s your first response?

Must be highly motivated and insanely driven to build and scale successful advertising campaigns. If you don’t work hard and aren’t genuinely excited about high performing social media advertising at scale, this job is not for you. We don’t need you to know everything, but your base knowledge will be tested during interviews, so please come prepared. If this sounds awesome and you’ve got the chops, we want to talk with you!

It’s a no nonsense posting, but perhaps that’s fair. If you really knew what a job required upfront, would you sign up? More importantly, would you keep investing for years at a time?

Chuck is an amazing drummer. He was lucky to get several tours with a hit band. He thought he was investing in something he loved. Unfortunately playing music was only part of the job, and often a small one. Touring meant that he spent months waiting for the next record release. When he wasn’t on a bus, he was stuck at the venue while the lead singer was delayed doing interviews. A bored drummer is not a pretty picture.

At first, Chuck was just trying to entertain himself. Then his jokes spread to the crew. Then any pretty girl in his line of sight. His antics killed time, but when no one could concentrate, it stopped being so funny.

Chuck was fired. More than once. However, time off had a silver lining. It gave him a chance to figure out whether he was going to keep playing the fool. His decision? Being exactly the same in 20 years sounded, well, depressing.

He came to grips with his high energy level. He didn’t mean to be a troublemaker; he just didn’t have enough to do. In many ways, he had outgrown being part of someone else’s band. His new sole investment? Being busy. He was still pursuing his passion, but “busy” became more than touring.

When he couldn’t get road work, he booked recording sessions. He casually helped a friend with lyrics, and he began to get calls for songwriting appointments. Soon he was producing demos.

Whether you’re a newbie choosing for the first time or a seasoned pro taking a second look, your career is much bigger than a single job. This is the week to expand and customize your intentions. Working four jobs like Chuck is no less focused than someone whose North Star is being “insanely driven” to build ad campaigns. Your intentions can be more than casual wishes. Make an investment!