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“YOU own it. You own everything…Think and act like a 100% owner.”

Are you invigorated or intimidated?

The March series, Light It Up, has looked at conscious creation and behaviors that block manifesting. You would think most business owners would immediately agree with the statement above from Logitech President & CEO Bracken Darrell. They might say, “Of course I own my business!”

Not so fast.

In his article, “Clean the Floors, Wash the Windows,” Darrell describes the unexpected advice from Sami Sagol, owner of Keter Plastic:

First, because I knew him, I knew instantly what he did NOT mean [when he said clean the floors, wash the windows]. Many years ago, I was starting a new job and another person told me, “Remember, stoop to conquer…be kind to the executive assistant…” If you think as a leader you need to “stoop” to others, then you probably aren’t a great leader.

I think he also meant “don’t wait to be asked to do something.” …Do what needs to be done, not what someone just wants you to do.”

As you listen to Darrell’s comments, you may be thinking, “Well, isn’t that obvious? Where’s the secret sauce?!”

OK – let’s make it personal. When you take a look at the intentions you set at the beginning of the year, are you making progress? If you own 100% of your business, is business booming?

A key Soul Boss principle is that you are the creative, wise CEO of your life. Great CEOs know that their passion sets the tone. Roald Dahl captured this concept when he wrote, “I began to realize how important it was to be an enthusiast in life. If you are interested in something, no matter what it is, go at it full speed. Embrace it with both arms, hug it, love it, and above all, become passionate about it. Lukewarm is no good.”

John Scully was the personification of enthusiasm during his early days at Pepsi. Former PepsiCo CEO Andy Pearson recalled, “He always came back with more than I asked. If I asked for a review, he gave me a review, a recommendation, and a plan. If I asked for an opinion, I got an opinion, three alternative views, and a deep analysis of his opinion.”

If your big dreams seem endlessly out of reach, try the technique of loving the supposedly “dull” details as much as your end result. That website that you just can’t get around to creating? Describing your products and services may seem ordinary, but doing it with gusto may open the doorway to your big intention to double your income.

This week, break through your obstacles by getting reinvigorated. Harness random ideas into a plan that doesn’t stop at doing only what you want to do – it does more than is expected, just like John Scully. And then back yourself up with the same kind of whole-hearted support you would give to someone else.

Celebrate whatever you accomplish this week, no matter how big or small. In fact, light it up. Lukewarm is no good.